Okay so here we go, anyone who has ever designed a site has made one or more of these mistakes .. Come with me and let’s go down the list.

Using Frames
Often web designers break up the browser window with separate sub-windows. These divisions are called frames. Although frames are supposed to help web visitors navigate easier, frequently they just confuse them. When clicking on an item to move forward, visitors are uncertain what information will appear where, or in what sub-window. Another difficulty is many framed web sites depend on specific screen sizes. When a visitor with a different sized screen tries to view the framed page, all of the site’s information may be garbled or misplaced. Designers who insist on using frames should create a no-frame version of their site, as well, for the people who prefer it.

Read More…

Establish your brand on positive attributes like “customer service,” “honesty,” “thinking about your clients business” and a “making a Happy work environment”– NOT on doing in your competition. Think about it: When was the last time you bought a product to hurt a company’s competition? That’s not why consumers spend their dollars. If you want to beat your competition, establish an uplifting brand, but don’t try to establish a brand based on your own desire to beat your competition.

It doesn’t necessarily have to be English, but speak in nonjargonese. If your position statement uses any acronyms, the odds are that 1) Most people won’t understand your branding, and 2) Your branding won’t last very long.  For example, “Best JPEG decoder” assumes that people understand what “JPEG” and “Decoder” mean. And 10 years from now, who knows if JPEG will even matter anymore? Not to be an ageist, but a good test is to ask your PARENTS if they understand what your positioning means. It’s a good idea to understand technology .. but it’s a better idea to know how to explain it.